Startup Metrics
- Active users
- Cash runway: how many months your company has before running out of cash?
- Formula:
- Cash balance: how much money you have for your company
- monthly rate: how much your company needs to keep running
- Customer Churn Rate
- Retention rate
- Monthly recurring revenue projection(MRR projection): how much money you will have in the future annualized based on how much you are making now, the average monthly growth, and the net Churn Rate.
- North Star Metric: The measurement that's most predictive of a company's long-term success. It is a leading indicator of revenue, Reflects customer value, and Measures progress.
- Total addressable market(TAM): The total addressable market(or total available market) is the revenue opportunity available for a product or service.
- Serviceable Addressable Market(SAM): the portion of TAM that market that the company is looking to actually target with its specific product/service.
- Serviceable obtainable market(SOM): shows how much of the SAM can be realistically captured by a business in the short/mid term.