Website Structure
Website architecture – Navigation, structure, and hierarchy
Mobile responsiveness and optimization
Fast loading speed
HTTPS implementation
XML sitemap
Robots.txt file
Structured data implementation
URL structure – Clear and simple
Internal linking strategy
Error-free website code
Breadcrumb navigation
Use of proper heading tags
Consistent navigation menu for all pages
Use of canonical URLs
Use of ALT tags for all images
Keyword Research
Competitor analysis
Target audience research
Use of keyword research tools
Selection of long-tail keywords
Keyword mapping strategy
Focus on high-intent keywords
On-page Optimization
Unique and relevant page titles
Meta description optimization
Use of header tags
Website content optimization
Use of keyword variations in content
Image optimization and compression
Local link building
Use of schema markup
Quality internal and external links
Technical SEO
Google Search Console integration
Google Analytics integration
Fixing of 404 errors
Removal of duplicate content
Redirects – 301 and 302
Checking and fixing of broken links
Website and server errors resolution
XML sitemap submission to search engines
Navigation optimization through breadcrumbs
Accelerated Mobile Pages (AMP) integration
Checking for crawl errors
Off-page SEO
Regular content creation
Quality link building strategy
High authority guest blogging
Social media profile optimization
Business listings optimization
Web directories submission
Social bookmarking strategy
Review building strategy
Influencer outreach
Strategic partnerships
Local SEO
Location-based keyword optimization
Claiming and optimizing Google My Business
NAP (Name, Address, Phone Number) consistency across all online directories
Citations and backlinks from local sources
Hyper-local content creation
Online reputation management
Conversion Optimization
Easy website navigation and user experience
Clear and visible calls-to-action (CTAs)
Reduced bounce rate
Reduction of website exit rates
Web design optimization to reduce user frustration
Use of heat maps and user recordings to improve website performance
Use of landing pages
A/B testing of website elements
Use of social proof to generate trust
Content Marketing & Strategy
Content creation and optimization for target keywords
Blogging optimization
Video optimization
Content promotion strategy
Content re-purposing strategy
Staying up-to-date with industry best practices
Use of infographics and other visual content
Content calendar creation
Regular review of web analytics and user behaviour
Mobile-first content creation
Analytics & Reporting
Regular traffic and user behaviour monitoring
Goal tracking and monitoring
Conversion rate optimization
Regular reporting to stakeholders
Tracking user behaviour and page performance
Website Improvements
Following checklist is not necessarily SEO related, but can improve user experience and satisfaction; or help with website’s quality of service.
Removal of intrusive pop-ups
Elimination of dead pages
Use of user-generated content
Use of customer feedback
Use of chatbots to improve customer service
Use of Content Delivery Networks(CDNs) to speed up page load
Regular website maintenance
Regular website backups
Use of social media advertising for customer acquisition
Research on new SEO trends and implementing updates accordingly