SEO checklist

Website Structure

Website architecture – Navigation, structure, and hierarchy

Mobile responsiveness and optimization

Fast loading speed

HTTPS implementation

XML sitemap

Robots.txt file

Structured data implementation

URL structure – Clear and simple

Internal linking strategy

Error-free website code

Breadcrumb navigation

Use of proper heading tags

Consistent navigation menu for all pages

Use of canonical URLs

Use of ALT tags for all images

Keyword Research

Competitor analysis

Target audience research

Use of keyword research tools

Selection of long-tail keywords

Keyword mapping strategy

Focus on high-intent keywords

On-page Optimization

Unique and relevant page titles

Meta description optimization

Use of header tags

Website content optimization

Use of keyword variations in content

Image optimization and compression

Local link building

Use of schema markup

Quality internal and external links

Technical SEO

Google Search Console integration

Google Analytics integration

Fixing of 404 errors

Removal of duplicate content

Redirects – 301 and 302

Checking and fixing of broken links

Website and server errors resolution

XML sitemap submission to search engines

Navigation optimization through breadcrumbs

Accelerated Mobile Pages (AMP) integration

Checking for crawl errors

Off-page SEO

Regular content creation

Quality link building strategy

High authority guest blogging

Social media profile optimization

Business listings optimization

Web directories submission

Social bookmarking strategy

Review building strategy

Influencer outreach

Strategic partnerships

Local SEO

Location-based keyword optimization

Claiming and optimizing Google My Business

NAP (Name, Address, Phone Number) consistency across all online directories

Citations and backlinks from local sources

Hyper-local content creation

Online reputation management

Conversion Optimization

Easy website navigation and user experience

Clear and visible calls-to-action (CTAs)

Reduced bounce rate

Reduction of website exit rates

Web design optimization to reduce user frustration

Use of heat maps and user recordings to improve website performance

Use of landing pages

A/B testing of website elements

Use of social proof to generate trust

Content Marketing & Strategy

Content creation and optimization for target keywords

Blogging optimization

Video optimization

Content promotion strategy

Content re-purposing strategy

Staying up-to-date with industry best practices

Use of infographics and other visual content

Content calendar creation

Regular review of web analytics and user behaviour

Mobile-first content creation

Analytics & Reporting

Regular traffic and user behaviour monitoring

Goal tracking and monitoring

Conversion rate optimization

Regular reporting to stakeholders

Tracking user behaviour and page performance

Website Improvements

Following checklist is not necessarily SEO related, but can improve user experience and satisfaction; or help with website’s quality of service.

Removal of intrusive pop-ups

Elimination of dead pages

Use of user-generated content

Use of customer feedback

Use of chatbots to improve customer service

Use of Content Delivery Networks(CDNs) to speed up page load

Regular website maintenance

Regular website backups

Use of social media advertising for customer acquisition

Research on new SEO trends and implementing updates accordingly

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